Susan Hintze is the Founder and Co-Managing Partner at Hintze Law PLLC. Recognized by Chambers, Legal 500, & Best Lawyers. Susan serves on the International Association of Privacy Professionals (IAPP) Board of Directors and is an IAPP Westin Emeritus Fellow. She is also co-chair of the firm’s Regulatory Defense Group and Kids + Teens Group
Susan has provided legal counsel to tech and e-commerce clients for over 25 years, of which, over 20 years have been focused exclusively in the area of privacy, AI, online safety, disinformation, and cybersecurity. She advises technology, analytics, advertising, media, gaming, and mobile companies on a wide range of U.S. and international privacy and data security issues. 

Representative areas of expertise include the FTC Act, Children’s Online Privacy Protections Act (COPPA), California Consumer Protection Act (CCPA), CAN-SPAM, Video Privacy Protection Act (VPPA), state children and teens privacy and online safety, AI, robotics, drones, behavioral targeting and advertising, online and mobile tracking and monitoring using automatic tracking technology, facial recognition and biometrics, SMS and telemarketing laws, data security and data breach notice obligations, cloud computing strategy, and legislative and regulatory policy and outreach.

Ms. Hintze formerly served as co-chair of Cooley LLP’s privacy group and co-lead of Perkins Coie’s privacy group. She also gained valuable in-house experience as privacy counsel with Microsoft Corp., where she advised IT security, global sales and marketing, X-Box, HR, and legislative policy teams on privacy, data security, and online safety issues. Prior to Microsoft she served as lead privacy counsel at Dell, Inc.